Stunning Pantone Alternative: Culture Hustle's Freetone

The Pantone palette is a great one- iconic even- but colors belongs to all peoples. In the event someone's looking for an alternative since Pantone set up their walled garden in 2022, check out Culture Hustle's Freetone: https://www.culturehustleusa.com/products/freetone

Stuart Semple claims they are indistinguishable from those behind the Adobe paywall, and after finally having a use case for it I can confirm this is true! Totally indistinguishable. Though I knew about this release when it dropped it wasn't until now I had a use case for it. Loved that it was there when I needed it, but it didn't pop up when I googled "Pantone alternative" so hoping this post boosts it a bit. Freetone really helped out in a pinch when handed a branding guide with Pantone swatches for a one-off promo sticker.

1280 colors matched to Pantone's color palette are here and ready for matching.

Took about a half hour to eyeball a match. Total lifesaver. And the best part? It's free! https://www.culturehustleusa.com/products/freetone

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