PRINT | DIGITAL | BRANDING | PROMOS | STRATEGY | COLLATERAL
GIGI CAVALERI
AGENCY OF ONE
Complex ideas →
× analytical precision.
Artistic instinct
clean, compelling design.
Hi! I'm your one-stop freelance designer specializing in collaborative solutions for unique visions endeavoring to build a better world in health sciences, tech, & beyond.
Working With the Best Clients and Partners
FEATURED GLOBAL HEALTH BRANDING PROJECTS
UNIVERSITY OF CALIFORNIA, SAN FRANCISCO
Institute for Global Health, Dept. of Epidemiology & Biostatistics
National Institute for Health NIHMSID NIHMS174521 PMID: 19764883
The Schwan Group is a scientific and technical research partnership devoted to driving new solutions in health and human well being around the world.
Above: Early animated logo for pitch deck
Mid: Business card, smooth black on matte black printing
Below: Logo
UC Biomedical Research, Acceleration, Integration and Development (UC BRAID)
National Institute for Health NIHMSID NIHMS174521 // PMID: 19764883
The Schwan Group is a scientific and technical research partnership devoted to driving new solutions in health and human well being around the world.
Above: Early animated logo for pitch deck
Mid: Business card, smooth black on matte black printing
Below: Logo
![UFO RipFlier-v5-5-13-12 [300 DPI].jpg](https://static.wixstatic.com/media/9be970_7821d6d90dfe4ff5834eff7354a79632~mv2.jpg/v1/fill/w_197,h_263,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/UFO%20RipFlier-v5-5-13-12%20%5B300%20DPI%5D.jpg)
FEATURED GLOBAL HEALTH BRANDING PROJECTS
Ft. GLOBAL HEALTH BRANDING
UNIVERSITY OF CALIFORNIA
U-FIND-OUT STUDY
The U-Find-Out (UFO) Study is a constellation of observational longitudinal social & behavioral health studies focused on Hepatitis C in the young injection drug user community.
Design direction to review when a project needs a measured approach of institutional respectability balanced with punk rock.
VACCINATION IS PREVENTION STUDY
Phase I/II Vaccination Is Prevention (VIP) Study recruited hard to reach and retain patient populations at-risk for Hepatitis C for a vaccine that may prevent chronic infection.
Reached early recruitment for Phase I in record time, and exceeded Phase II recruitment goal.
UC BIOMEDICAL RESEARCH,
ACCELERATION, INTEGRATION,
AND DEVELOPMENT (UC BRAID)
Innovative incubator to develop coordinated University of California-wide policies for biosample-related research participant protections and biorepository operations and governance across all five University of California medical campuses.
VACCINATION IS PREVENTION STUDY
Phase I/II Vaccination Is Prevention (VIP) Study recruited hard to reach and retain patient populations at-risk for Hepatitis C for a vaccine that may prevent chronic infection.
Reached early recruitment for Phase I in record time, and exceeded Phase II recruitment goal.
PRIVATE INDUSTRY
THE SCHWAN GROUP
The Schwan Group is a scientific and technical research partnership devoted to driving new solutions in health and human well being around the world.
FEATURED GLOBAL HEALTH BRANDING PROJECTS
Ft. GLOBAL HEALTH BRANDING
UNIVERSITY OF CALIFORNIA
INDUSTRY & NONPROFIT
Ft. PROFESSIONAL BRANDING
Ebay Shop: Retro Joy 415
Strong branding helps individual sellers stand out on Ebay. But, for the on-the-side independent ebay seller "strong" branding isn't the right move. "Familiar" is a fine foundation to build on. What really works on Ebay is a distinct listing style. Especially for common items, or for lot listings that need a little extra polish.
This is basically the same approach as the "Haunted Doll" fad. Add texture people respond positively to while accurately representing the item listed. It makes all the difference.
Listing on Ebay and looking to up your game? Reach out. Let's strategize.
"I wanted a simple SEGA Genesis inspired logo. Got exactly that and more."
-Joseph, Owner Operator Retro Joy 415
FEATURED GLOBAL HEALTH PROJECTS
"There is ... a difference between *knowing* that the stuff we made is real, and my limbic system ... telling me what [we're] trying to make happen is actually coming into reality."
Dr. M. Laufer, P.hD.,
Schwan Group
"I got the job! ... the hiring manager actually brought up my website after I signed the offer! They were really impressed by the logo and said the whole package gave me a bit of an edge. ...those extra personal touches GiGi added are worth ... gold."
S. Sorenson, BSN
Everyone loves my business cards.
Lauren M. Payne, Esq
Enterprise Visual Identity
The Schwan Group is a scientific and technical research partnership devoted to driving new solutions in health and human well being around the world.
Above: Early animated logo for pitch deck
Mid: Business card, smooth black on matte black printing
Below: Logo
%20FINAL.jpg)
Brand identity work for The Schwan Group, including logo and tagline. Select materials shown; full scope remains under NDA.
Industry Logo: Arboricultural Compliance
Root Cause Tree Care (RCTC) is an arborist consulting agency based in North Carolina focused on objective, independent tree assessment.
RCTC provides guidance on health, risk, species selection, and code compliance, without offering removal services, so their recommendations remain neutral and site-specific.
Audience for this logo is code compliance professionals, municipalities, corporate campuses, HOAs, and the broader tree industry.
Creative Brief Highlights:
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Abstract, simplified, tree
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Biologically accurate root system
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Avoid common industry defaults (e.g., oak and redwood forms)
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Ft. North Carolina native flora
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Shortleaf pine (pinus echinata)
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Integrate shortleaf pinecone into canopy
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Fonts:
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Halyard Micro (Primary)
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Space Mono (Secondary)
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A seal-like tree mark that deliberately pairs biologically accurate roots with an abstracted pinecone canopy.
%20copy.jpg)
1-Day Turnaround Win:
Stephanie Sorensen, BSN
Hospice Care Professional
"I got the job! And get this - the hiring manager actually brought up my website after I signed the offer! They were really impressed by the logo and said the whole package gave me a bit of an edge. I mean, yeah, it was up to me to nail every interview, but those extra personal touches GiGi added are worth their weight in gold after this win! First short commute ever!"
-Stephanie Sorensen, BSN
When the perfect job opportunity opened up twenty minutes from home after years of daily hours long commuting Stephanie Sorensen, BSN needed to set herself apart from the other applicants. She has the skills, the attitude, and the passion for bestowing dignity in people's last stop before emigrating to the undiscovered country.
A mutual friend secured a personal URL the night before application submission and reached out to me. "Can you make a logo and, like, an image for this site? Maybe some copy? I can cover the rest."
Delivered the following in one evening:
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Leveraging motivational interviewing techniques I helped articulate five key feelings & ideas this logo should convey:
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Loving empathetic presence
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Patient w/ patients
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Consistency and expertise
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Serious work ethic
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Life-long calling
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Market research for professional hospice care provider logos and taglines in her local market
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Talked through symbology that fit the vibe of her market without copying logos in her market
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Added favorite flower orchids for grounding
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A mission statement driven by themes from our earlier conversation that evening; synthesized into a winning distillation of ideas
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Iterated logo options leveraging DALLE
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Logo created using Adobe Illustrator
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Featured image with clever prompting in MidJourney: Because sensitive health topics shouldn't be left to stock imagery. Read more about my approach to AI image generation.
Web design, email marketing, photo curation: Archived with the Wayback Machine & blog.
Omar For Sonoma County Judge
PORTFOLIO: FEATURED TYPOGRAPHY
Artificial Intelligence Implementation Consultant
MidJourney | Dall-E | Stable Diffusion | Flux | ChatGPT
Copilot | Claude | LLaMa | InVideo | Udio | Synthesia |
As designers, we must choose the right tools for each task, discerning what works best. I integrate AI when suitable, critical reviewing and refining outputs manually for quality control. Embracing the future while honoring the past, piece by piece.
I keep up to date in the AI space as if I were riding the tip of the spear. Each epoch brings with it new horizons. While I mainly elevate my traditional digital design offerings at GGD.ink, I assure you, I can get you to where you want to go with all the latest models. The future is calling. Will you answer?
