Retaining The Human Element
Within Boundless Possibilities:
AI Generated Healthcare Creative
The clinical trial space is a rare usecase where AI genuinely holds great potential because it sidesteps the pitfalls of using a real person to be a face representing a real condition they don't have. Ideal for stigmatized conditions where working with real patient advocates isn't a possibility. Please consider working with patients and patient advocates first.
Whether bound for client pitch decks, internal documents, digital marketing, patient or HCP facing websites/ printed materials, or vendor access points there's boundless potential for stand-out images.
Whether illustrative, photorealistic, or specialized; after 5 years in the biopharma industry marketing space I can generate what you're looking for in tone, set & setting. Seeking something more traditional? See traditional study branding & collateral here.
When speed and insight ignite for swift turnaround.
Challenge:
1 Day Turn Around Campaign
Current design gigs being confidential for the time being I had a day to build up trade show ready brochures for a fictitious company.
Starting from 0 and coming up with a name, a direction, and a cohesive brand narrative. All copy and color selection by me without AI assist. Only MidJourney lends its brilliance with stunning paper cut graphics suitable for a biopharma conference near you soon!
This is a small demonstration of how my past as a clinical research coordinator makes me a better designer in action!
Hour logo, heavily
inspired by Roche:
The Pitch: At Mylar Pharmaceuticals, we're bridging the gap between cutting edge science and human centered healthcare. Our new brochure series showcases how we're advancing across multiple frontiers - from pulmonary and cardiovascular therapeutics to stem cell research - while keeping people at the heart of innovation. What makes us different? We're combining smart systems with human insights, reflecting the diverse world we serve, and translating complex science into real solutions. It's not just about the future of medicine - it's about making that future accessible to everyone.
Design Narrative: These brochures tell the story of a pharmaceutical company that understands both the science and the humanity of modern medicine. The design language - organic forms meeting precision, vibrant colors suggesting vitality, and imagery that blends natural and technological elements - mirrors Mylar's approach to healthcare innovation. Each brochure represents a different facet of our commitment: our pulmonary and cardiovascular work shows our dedication to core therapeutic areas, our bioinformatics capabilities demonstrate our technological sophistication, and our inclusive research philosophy proves we understand that breakthrough medicines must serve all communities.