Emergency Personal Branding:
Sorensen, BSN Hospice Care Professional
"I got the job! And get this - the hiring manager actually brought up my website after I signed the offer! They were really impressed by the logo and said the whole package gave me a bit of an edge. I mean, yeah, it was up to me to nail every interview, but those extra personal touches GiGi added are worth their weight in gold after this win! First short commute ever!"
-Stephanie Sorensen, BSN
When the perfect job opportunity opened up twenty minutes from home after years of daily hours long commuting Stephanie Sorensen, BSN needed to set herself apart from the other applicants. She has the skills, the attitude, and the passion for bestowing dignity in people's last stop before emigrating to the undiscovered country.
A mutual friend secured a personal URL the night before application submission and reached out to me. "Can you make a logo and, like, an image for this site? Maybe some copy? I can cover the rest."
Delivered the following in one evening:
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Leveraging motivational interviewing techniques I helped articulate five key feelings & ideas this logo should convey:
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Loving empathetic presence
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Patient w/ patients
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Consistency and expertise
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Serious work ethic
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Life-long calling
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Market research for professional hospice care provider logos and taglines in her local market
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Talked through symbology that fit the vibe of her market without copying logos in her market
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Added favorite flower orchids for grounding
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A mission statement driven by themes from our earlier conversation that evening; synthesized into a winning distillation of ideas
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Iterated logo options leveraging DALLE
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Logo created using Adobe Illustrator
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Featured image with clever prompting in MidJourney: Because sensitive health topics shouldn't be left to stock imagery. Read more about my approach to AI image generation.
Omar For Sonoma County Judge 2024
Web design, email marketing, photo curation: Archived with the Wayback Machine & blog.
Phosfor Font Superfamily
Complete sets and individual styles available at Behance & Creative Market.
Introducing Phosfor. 19th century digital letterforms lovingly reconstructed for 21st century creators.
Inspired by a single letter in an early segmented display patent dated 1898. No complete example of this devices' letterforms exist. Neither in original filing, nor from the inventor elsewhere.
With only 10 pages about it crossing the digital divide, and no other recreation attempts to work from, adapting it for modern use was an interesting riddle to solve. Especially for hashtags and @ symbols. Look forward to seeing how you make it work for you! Phosfor is a fun little personal project to release as my NDA projects soak up more time causing fewer updates here. Excited to share those when I can! Until then--
Enjoy techno-necromancy as its most elegant: Phosfor; 19th century curio refusing relegation to the dustbin of history.
Update: An OCR/ terminal inspired version is in the works! Suitable for rugged coding setups, it's a love letter to the early days of computing using the earliest proto-pixel segmented form to surface to date. Look for it Winter 2025!
Phosfor is ready for use at Behance & Creative Market!
Coming Soon!
Coming sooner! The Aether Collection below!
Artificial Intelligence Implementation Consultant
MidJourney | Dall-E | Stable Diffusion | Runway | ChatGPT-4o1
Copilot| Claude | LLaMa | InVideo | Udio | Synthesia | PixVerse
As designers, we must choose the right tools for each task, discerning what works best. I integrate AI when suitable, critical reviewing and refining outputs for standout print collateral. Embracing the future while honoring the past, piece by piece.
