When the perfect job opportunity opened up twenty minutes from home after years of daily hours long commuting Stephanie Sorensen, BSN needed to set herself apart from the other applicants. She has the skills, the attitude, and the passion for bestowing dignity in people's last stop before emigrating to the undiscovered country. 

A mutual friend secured a personal URL the night before application submission and reached out to me. "Can you make a logo and, like, an image for this site? Maybe some copy? I can cover the rest."

Delivered the following in one evening:

• Leveraging motivational interviewing techniques I helped articulate five key feelings & ideas this logo should convey:

  • Loving empathetic presence

  • Patient w/ patients​

  • Consistency and expertise

  • Serious work ethic

  • Life-long calling

• Market research for professional hospice care provider logos and taglines in her local market

• Talked through symbology that fit the vibe of her market without copying logos in her market

• Added favorite flower orchids for grounding

• A mission statement driven by themes from our earlier conversation that evening; synthesized into a winning distillation of ideas

• Iterated logo options leveraging DALLE 

• Logo created using Adobe Illustrator

• Featured image with clever prompting in MidJourney: Because sensitive health topics shouldn't be left to stock imagery. Read more about my approach to AI image generation.